as a successful real estate agent maybe you have given so much thought to increasing the number of leads that its your most cherished formula for topping up your annual commission.
You already know about your sphere of influence or SOI. It is a marketing database of every core contact you have ever made, and it ensures that there will always be some opportunity out there.
Haven’t used your SOI in real estate before? But don’t be frightened by that! What SOI is in real estate and how to build it — A quick guide for beginners.
What is SOI in real estate?
Your sphere of influence (SOI) is your database – free way to get leads instead of buying real estate leads. As you move forward in the business, your SOI gets filled with clients past and present.
That is if you are new to real estate it will be everyone in your life. No, really! You never know who could be your next great connection into a deal.
Why is SOI important for Real Estate?
They can be great when you are having a tough time and need new leads, because going back to previous clients always ensure your name is already on their list. That means if you are the trusted source for anything real estate related, then that also involves being the guru to help them in purchasing or selling their next home.
Who is within your zone of influence in real estate?
The first choice of your SOI are the people you know and love! From there, even an acquaintance and then the person who cuts your hair (or any other kind of regular service provider in your life). Having relationships with people (that you already know) and from there, getting to meet their circles that will also turn into good friends. Remember to also include people from these lists:
- Previous coworkers
- Friends and coworkers of your spouse
- Club or group members you see on a regular basis
- Neighbors
Remember, anyone is a potential costumer. Always be genuine and a professional in every situation. Treat every encounter accordingly You never know who could need a Realtor!
Simple strategies to build SOI
To start building your real estate sphere of influence : Stick to the basics. List everyone you know, beginning with your family and friends. Look at who follows you on social networks to find other people for whom to build your SOI. Next, check out who they are connected to and Find out and repeat the step.
Thinking of having open houses, workshops & seminars or other real estate events? Ask visitors to input their details when they come to your event and save the contacts in customer relationship management (CRM) software.
Also, do not miss network events related to real estate where you could go such as conferences or local chapters in your area of a real estate organization. Real estate investors which are busy usually will refer someone else.
After all, the social events you are invited to can be another opportunity to find a new acquaintance.
Make your property listings the buzz of the community.
Virtuance already knows that professional real estate photography for your listing is the fastest way to win over more clients. Being unique with things like 3D tours and drone images allows you to stand out in your listing, it will catch your SOI’s eye!
FAQ
In real estate, SOI means sphere of influence.
Put simply, it is people everyone from those you have met once to good friends. When you enlarge your SOI in real estate, it opens up the chance for more networking which will result in additional leads for you to increase closings.
After all, your sphere of influence (SOI) the network or personal and professional contacts who know you personally and believe in what you can offer — may very well be one of the most influential lead generation tools that exists.
Building a new agent sphere of influence is as simple as thinking about everyone you know.
You may not have previous clients to count on, but there are probably people you know (friends, family members, or neighbors) who are looking for some help selling their home.
