To close more deals, at some point, you can’t depend on your sphere of influence and networking alone to ensure you’re meeting new clients and filling your pipeline.
Our team of professional real estate agents tried out the following top real estate lead generation companies to find you qualified leads who are seriously purchasing and selling with the high-tech now, also using predictive analytics.
In 2024, based on the cost, the lead quality they offer, whether the leads are high- or low-funnel, and if the leads are private, we explore the best real estate lead generation companies. The present article covers ten of the best real estate lead generation companies.
Best 10 Real Estate Lead Generation Companies
Best Lead Generation companie for Solo Agents
Best for: Complete marketing suite in addition to first-hand leads
Why you chose it: This is a unique way to increase your seller leads. I am a huge fan of this feature for a few reasons, but one of the most important ones is that the leads are very motivated. For starters, the leads in your desired zip codes are exclusive to you. In other words, you can own an entire zip code if you want.
Moreover, you don’t have to worry about the worry of adding this to your budget either because you’ll receive a predictable number of exclusive leads every month.
Market Leader also offers their add-on Network Boost. This is an extremely powerful tool to maximize the return on your social media prospects. They’ll bring you an average of 30 leads for only $300 every single month. The catch is you will have exclusive, targeted contacts to your local market.
Once Network Boost brings in the leads, they even provide automated nurturing. This includes an 18-step drip campaign and listing alerts that meet your leads interests to keep them engaged.
Features
- Social media integration
- Customizable reports
- Google and Bing are the two search engines that are targeted by pay-per-click (PPC) advertisements.
- Enhanced mobile app
Pros
- Straightforward setup
- Cost-effective for individuals
- Volume commitment
Cons
- Limited web development tools
- No SMS messaging
- Not optimized for teams
lead sources
- SEO Websites
- PPC
- Social Media
- Retargeting
The most cost-effective and extensive marketing strategy and website design
Best for: Brokers and solo agents
Why we chose it: this is truly a full-fledged solution for every aspect of your business. It can bring your whole web presence up to par, from SEO-friendly, MLS-integrated websites to full CRM functions and targeted campaigns. But apart from just generating leads, it is also great at nurturing them through every stage, with some of the highest conversion rates in the industry. This is what makes other real estate lead generation companies shine in my view
that’s what makes Real Geeks stand head and shoulders above the other real estate lead generation companies in my view. Real Leads, their optional add-on, can also be a great success.
It uses Google’s pay-per-click tool and integrates with tools to automate your ads to target the right customers at the right time.Sure, that’s just one small part of your marketing efforts, but the simplicity and effectiveness of these PPC campaigns make it an investment worth your while.
Features
- Geek AI texting assistant
- Large collection of coaching videos
- Great customer support
Pros
- SEO optimized websites
- Quick turnaround
- Robust CRM with great automation
Cons
- Customer support variability
- Agent-driven lead location verification
lead sources
- SEO Websites
- PPC
- Social Media
- Retargeting
BEST FOR BUYER lead generation companie
Best For: Solo agents and Customer service
Why we picked it: zBuyer is a real estate lead gen service that specializes in attracting home sellers who are interested in cash offers. This might not feel like a good fit for you at first, but the vast majority of these sellers would rather list with an agent than sell to an investor or an iBuyer.
The best part is, the leads are relatively priced, but you’ll need to nurture them at first. They’ve been in business for 20 years, and they’ve cracked the code for finding home buyers and sellers who actually want to speak to a real estate agent.
I like what they’re doing here. First, they look for sellers that are actively researching something regarding real estate market, and then ask them about cash offer or market value of their property, when they click on that – they’re interested!
Next, they give you photos and info you can pull on a lot of these leads, and a home valuation on their property, and have you engage with them; it’s mainly market valuations.
Features
- All leads are vetted
- Leads are delivered in real-time
- No setup fees required
Pros
- Immediate delivery
- Custom packages
Cons
- Not exclusive contact information
- Primarily a lead buying platform
lead sources
- Buyers and sellers were engaged via the use of proprietary websites for home services.
BEST ALL-IN-ONE lead generation companie
Best For: high-performing agents
Why we chose it: They have tons of data, and that data informs their process and allows them to tweak it. By doing it, this CRM not only gets you more prospects, but those that are actually good leads. Their largest lead gen spill is paid search.
They have a few unique variables that work in tandem to connect buyers and sellers at the right time when they’re both motivated. My favorite part: CINC has proprietary technology that doesn’t just allow for drilling down into different niches within a market, but it also allows us to show you if those specific property types will perform well enough for our system to give you a reasonable cost on the leads.
Features
- CINC AI included
- Hyper-local lead generation
- The identification of leads’ phone numbers is verified by RealVerified leads.
Pros
- IDX websites optimized for conversion
- Hyperlocal lead targeting
Cons
- Higher price point
- It is not appropriate for new agents or those working part-time
lead sources
- SEO Websites
- PPC
- Social Media
- Retargeting
BEST FOR SELLER LEAD generation companie
Best For: Teams & brokers
Why We Chose It: The robust lead generation capabilities that are specifically tailored to brokers and large teams have always been well-known. That’s why it is the indisputable winner of the best all-in-one leads and systems. This platform offers the collection of tools to automate and improve lead capture, both online and in-person.
Far more importantly, the AI-driven management system in kvCORE allows you to send mass communication. Frankly speaking: it’s a lead generation and nurture powerhouse. kvCORE is great for teams who are excellent at implementing the technology. Its integration with transaction management software and competitive software plus its lead capture alternatives make a significant investment in tech-savvy teams. With kvCORE, you can use data to make better decisions.
The kvCORE platform gathers valuable information about customers, clients, properties, and trends in one room. Using their reporting tool, you can easily navigate the data and reveal hidden trends in customer data and team performance.
Features
- Integration with IDX
- Mobile app integrate
- AI-driven lead management
Pros
- Tailored for brokers & teams
- An all-encompassing platform that provides outstanding reporting
Cons
- Higher cost
- May overwhelm new agents
lead sources
- SEO Websites
- PPC
- Social Media
- Retargeting
BEST TEAM FOR LEAD GENERATION COMPANie
Best For: Teams
Why we chose it –BoomTown is well known for its wide and potent capabilities that run the gamut from IDX websites with agent subdomains to smart, interactive drip campaigns and prompt reaction systems.
By offering a variety of item packs that meet various sizes and special needs matter, BoomTown makes it simple for real estate agencies and dealerships to promote and nurture their leads from acquisition to sales. –Centralized reporting dashboard that makes it ideal for overseeing numerous agents and allocating leads.
Features
- Websites are super customizable
- Mobile app integrate
- Comes with a self-serve ad portal
Pros
- Mobile app
- Comprehensive tagging & segmenting
Cons
- Customization limits in website design
- That is not intended for use in content marketing
lead sources
- SEO Websites
- PPC
- Retargeting
BEST FOR PPC LEAD GENERATION COMPANie
Best for: Solo agents and Automated lead nurturing
Why We Chose It: This lead generation solution falls into the end-to-end platform class for real estate agents in the sense that Zurple originates from Google ads and social media lead gen. The following solutions were created within the Zurple system because they build you a customized and personally branded website integrated with your local MLS feed. Where they do stand out is actually their nurturing program.
It is quite intuitive and highly targeted so you only have to concentrate on calling leads Zurple has warmed up for you. The first difference is the integration of Zurple. Some systems are “dumb,” in the sense that all lead generation activities are designed by the user.
Zurple is different because the “tech connection” gives you the right to access the most extensive pools of consumer data. Based on such data pools, the system actually models consumer behavior. Based on this, triggers can be set, and highly customized content can be delivered to any lead.
You know how Netflix or Amazon seem to put something in front of you just when you are thinking it? The same thing happens here; it’s just for real estate agents.
Features
- Highly customizable content
- Integrates with MLS feed
- Personally branded website
Pros
- Customizable website
- Robust end-to-end solution
Cons
- No mobile app
- Not great for team agents
lead sources
- Social Media
- PPC
BEST FOR SEO LEAD GENERATION COMPANie
Best For: Solo agents, seo small teams
Why we chose it: Ylopo put a fresh twist on social, SEO, and PPC lead generation, working to ensure they are always a few steps ahead of the competition. Every action they take in this regard is focused on ensuring they continually receive good leads.
You’ll get a reaction property search website, best in class lead gen, and intelligent nurturing systems – such as dynamic re-marketing and AI-driven chatbots. Plus, they bring you new contacts and re-engage dead leads that are already in your database. With Ylopo, you’ll get a branded site rich in IDX and mobile optimization.
Their website focuses on increasing your chances of attracting qualified clientele – buyers and sellers – the dashboard comes into play once they have built your lead generating website for you to manage advertising platforms such as Facebook, Google, etc easier and in lesser time.
Features
- Dynamic lead registration
- AI-driven nurture systems
- Social media advertising
Pros
- Offers tons of integration
- chatbot for real estate via SMS and text
Cons
- No native CRM
- Lack of ad customization
lead sources
- SEO Websites
- PPC
- Retargeting
Best Seller lead GENERATION COMPANie
Best for: brokers, Seller leads
Predict likely sellers 6-12 months in advance, providing a first-mover advantage in tight inventory markets. The following are examples of marketing and nurturing tools: customer relationship management (CRM) with lead data, home value landing pages, direct mail campaigns, comparative market analysis tools, and more.
While SmartZip is designed for experienced listing agents, any agent willing to nurture seller leads can excel with the platform. SmartZip generates real estate leads through predictive analytics. It sifts through consumer data: consumers who use online platforms frequently upload rich data about themselves and their behavior, such as credit card companies, market data from MLS, and other demographic data. Real estate agents who use SmartZip gain immediate access to its CRM, which is filled with this enormous wealth of data.
There will be a list of property owners in the dashboard that should be targeted by the agent. The list consists of property-owning individuals in the agent’s target area, whereby sellers are sorted out based on their likelihood to sell in the next 18 months. Armed with this data, the agent can concentrate their outreach efforts, focusing on sellers who are ready for their services.
Features
- Smart CRM
- Predictive analytics
- CheckIn app
- Local trend reports
Pros
- Marketing and nurturing tools, as well as predictive analytics and complete marketing
- Design standards for marketing materials
Cons
- Leads are not exclusive
- relatively pricey
lead sources
- PPC
- seo
BEST BUDGET-FRIENDLY LEAD GENERATION COMPANie
Best For: Solo agents, small teams
Why we chose it: KeyLeads is unique because unlike any other lead generation tool, KeyLeads is a way for you to get exclusive access to potential sellers before anybody else does. Once you have checked and reserved a zip and activate the data integration, those leads are 100% exclusive to you.
Lead quality is also higher because of exclusivity – you are not sharing with the same house candidate with the next agent. After the subscription service, you will immediately receive a stream of potential sellers and pre-foreclosure leads. And as they are generated, you will always have fresh leads. You can communicate with your leads, however you prefer: call, text, direct mail or email.
You will also receive a real-time notification each time a new homeowner is added. This includes the lead conversion scripts, templates, and marketing tips needed to nurture your way to a listing. My preferred part is that the targeted leads show signs of seller intent to ensure you get the most out of your conversation and the chances of getting a listing is high. According to keyLead’s data, homeowners in pre-foreclosure record 30-40% rate and list something.
Your leads accessing is easy and you can pip them straight into your CRM in real time. In addition, the software integrates with 84+ real estate and tech tools!
Features
- Leads are exclusive
- Signs of seller intent are present in leads.
Pros
- Seamless integrations
- Leads are updated daily
- Get leads instantly
Cons
- No buyer leads
- Requires a subscription
lead sources
- PPC
Identifying the Most Effective Real Estate Lead Generation Companies Using Our Comprehensive Methodology
Hundreds of hours have been invested by our in-house real estate experts into researching, scoring, and ranking the best real estate lead generation companies in the market.
Our investigation encompasses everything from pricing and ease to specialized real estate industry elements. We have classified and rated all five lead generation tools, totaling up to 5 factors, which is the best real estate lead generation companies. Factors include the following:
- Cost: All real estate lead generation tools are not designed the same, so assess what you get from what you pay. Some vendors sell lead generation tool worth more than $300/month as they include outdated leads with the inability to contact. As such, I consider how much a service goes for and evaluate what on offer to give an agent more resources to succeed.
- Features & user friendliness: Lead gen services vary quite a bit in their feature sets and what actually matters can depend on how large the team is behind your real estate endeavors. Also, since agents have very little to no free time to master a lead gen tool, the closer they can use it without having to understand it beforehand, the higher we value it.
- Lead quality: While leads are vital for any business, not all lead generation methods are equally effective. The kind of leads you require might differ based on the business. Real estate agents need to source an equal number of buyer and seller leads that close quickly – which is why this is a major component we evaluated.
- Customer support: since many real estate agents cannot afford to waste time fixing technical glitches, in many cases even do not have a tech team at their disposal, proper customer support is crucial. It can relate to helping you to set up integrations or resolve technical issues and simply assist you with software installation – this factor happens to be crucial for finding your perfect software, especially when it comes to a real estate lead gen service that you are going to use every single day.
- Overall performance : At the end of the day, all lead generation investment should have a good ROI. Our experts searched for how the features meet the specific needs of real estate agents and teams as follows Real estate agent require leads that are as close to converting as possible with the least amount of nurturing and effort possible.
