It was a time, to begin with, when the best way for prospective home buyers and sellers to find a real estate agent was through recommendations from friends and family. Most clients now use their mobile devices to find agents and discover properties for sale; Create social media postings to expand reach using real estate hashtags to capture their interest.
In 2024, most of the real estate agents knew how to use social media as a means of promoting their business. According to statistics, 47% of home buyers browse properties for sale using this method.
Since social media is widely used by many people every day, you can use it to increase your company’s exposure as well as gain followers and customers. Additionally, in a social media context, real estate hashtags allow you to increase the visibility of your property offers, sector reports, videos and content distribution on platforms such as Instagram, Twitter and Pinterest.
This blog post will explain more about hashtags and how to use them properly to increase awareness of your company, and it will provide you with 250 real estate hashtags to get you started.
What Are Hashtags in Real Estate?
Hashtags generally help social media users find specific content based on specific topics — you can create one by following words using the # symbol, such as #realestate.
Although the process may seem simple to you – like you can use hashtags on any word you like and expect to see great results – but in reality, if you want the least chance of your content being found, you must find hashtags that Which is not over or under used.
If you use a hashtag that has been used billions of times, your post may get lost in the mass of posts. But if you use an abstract hashtag that contains only a few or very few posts, most people won’t search for those terms and you’ll lose potential clients.
Why Do I Need Hashtags for Real Estate?
Real estate hashtagging can help market your content to a wider audience. With virtual technology taking over so much of people’s daily lives as a whole, having posts with hashtags that use specific “keywords” in them only becomes more effective when looking for potential real estate buyers and sellers.
This is especially for those people who are searching for a home purchase from a distance They may not see your local ads, bus benches or billboards—but they will see your social media. Creating engaging and hashtag-findable posts can help build more brand loyalty, lead to more customers, and keep customers coming back.
How Many Hashtags Should I Use for Real Estate?
While real estate hashtags can be of great help to you, they are arguably “too much of a good thing” but are not without pitfalls.The appeal of adding as many hashtags as feasible to your posts to attract new viewers is simple, but it is not the ideal strategy to take.
Some of the platforms place a limit on the number of hashtags that can be used in a single post. For instance, it is 30 in the case of Instagram. Including hashtags in the character count for Twitter and Pinterest, where the maximum is 280 and 500, respectively.
The ideal number of hashtags per post is between one and three for most sites. Five to 10 on Instagram if the limit has been set high, remember stuffing a post with every keyword it can hold will make it appear spammy rather than inviting.
How to Look Up Trending Real Estate Hashtags.
While there’s no specific “right” way to find trending real estate hashtags, there are certain tips and tricks you can use to help in the process. You can go to a social media site or app and type in a hashtag that comes to your mind. There, you’ll be able to see both top and recent posts with this hashtag. That way, you’ll be able to see how often this hashtag is used and the top posts that use this hashtag. Moreover, there are websites where you can create and track trending hashtags on various topics.
One of the examples is the best hashtag. You can type hashtags, and it will show you popular hashtags related to you.
How to Use Real Estate Hashtags
Almost all platforms – especially Instagram – have algorithms that don’t rank or like posts when a profile uses the same hashtag for every post. So you want to find a variety of hashtags that will work for you but remember to only apply a few per post and not too many.Almost all platforms – especially Instagram – have algorithms that don’t rank or like posts when a profile uses the same hashtag for every post.
So you want to find a variety of hashtags that will work for you but remember to only apply a few per post and not too many.Change them depending on the specific post. For example, you might use #interiordesign for an interior shot when you use it, and you might use #architecture for an exterior image of a home that fits the post.
Regardless of the platform, here are a few common ways people can weave hashtags into a post. First, you can put a meaningful hashtag in the caption of a post, maybe something like, “So excited to see this gorgeous #luxuryhome on the market. Set up an appointment now. For a tour today!” Or, you can put your post related hashtags at the end of the post as well.For example, “See this stunning home ready for sale! Contact me today for a viewing.
”#realestate #dreamhome” Another popular hashtag pro technique is to add related hashtags as a comment at the beginning of the post to avoid visual clutter in the caption – this is a Popular techniques are usually used a lot on Instagram.
Hashtag generator : free tool
Below is a list of real estate hashtags you can use or use this free tool to get AI-generated hashtag suggestions.
Top Real Estate Hashtags for All Platforms
You already understand about hashtagging, including how, why, and where to use them. Next, we will discuss some of the top hashtags for Instagram and Twitter and more. Because the two different natures of social media apps are not the same — Instagram is more of an image social, while Twitter is more tweet-reductive and writing-oriented –, some hashtags are compatible with different apps.
Best Real Estate Hashtags for Instagram
Real estate has enormous opportunities through Instagram promotional campaigns. By leveraging visuals with Instagram and Instagram hashtags, real estate can grow an organic audience that can impact sales and publicity enablement.
Organic Traffic
Since its target demographic is quite broad, virtually all ages and genders are active on the platform. As a result, you can present your properties to a broader demographic and capture their interest. Instagram real estate hashtags make posting traffic organic to attract potential viewers.
Making Use of Visuals' Power
To begin with, Instagram is the giant of visual advertising. By tapping into the world of images and adding real estate hashtags, you will grow quite a substantial online base. It would also be beneficial to integrate hashtags in your Instagram stories and offer your prospects a walk-through of the property.
In fact, a bit later in the overall scheme you might want to use particular hashtags. For example, you might want to employ the ones which would target a certain audience. You might also use place-specific hashtags to engage your local buyers or sellers.
Top 10 Real Estate Hashtags for Instagram
Top real estate hashtags for Instagram – rotate through them based on what you’re posting. Rank no more than 5 to 10 hashtags per Instagram post. As Instagram becomes more video-based – like IGTV or Reels for quick content – you can still use hashtags to promote your content. Use one to three hashtags on videos to avoid making the video look too messy.
#realestate
#homeforsale
#DreamHomeForSale
#realestateexperts
#realestateadvice
#househunting
#housesofinstagram
#PropertyListing
#HouseForSale
#HomeBuyers
Top 10 Real Estate Hashtags for Facebook
Hashtagging on Facebook is not as effective as on other platforms, as Facebook’s algorithm gives more importance to advertising. Still, you can use these popular hashtags for real estate to increase the organic reach of your Facebook posts
#realestate
#realestateinvesting
#realestatetips
#homesforsale
#housedecor
#ExploreProperties
#HomeInvestment
#ReadyToBuy
#housestyles
#starterhome
Top 10 Real Estate Hashtags for Twitter
Nowadays it is extremely easy to find and follow content by hashtag on Twitter. There are several top hashtag options for real estate on this platform and you can use.
#property
#homesforsale
#newlisting
#homebuyer
#propertylisting
#realestateagent
#realestate
#houseforsale
#interiordesign
#housestyles
Top 10 Real Estate Hashtags for Pinterest
Hashtags play a very important role on Pinterest. Users primarily search for content through hashtags, so Pinterest is a great platform to use hashtagging.
#dreamhome
#interiordesign
#realestatetips
#housestyles
#homeinspiration
#starterhome
#HomeGoals
#PropertySearch
#HomeBuyingTips
#RealEstateDreams
Top 10 Real Estate Hashtags for LinkedIn
Given that LinkedIn is a more professional social media platform, it is perfect for real estate agents trying to improve their visibility. For example, you can post about open houses, publish information about your current listings, and share success stories of recently sold properties. Additionally, you might even be able to ink a deal with some executives looking for a luxurious home. To appear at the top of the search results on LinkedIn, consider using these popular hashtags.
#HomeBuyers
#realestatebusiness
#realestatefinance
#realestate
#houseforsale
#sellersmarket
#realestatesuccess
#NewHomeSearch
#FindYourNest
#HouseHunting
Typical Advice For Using Real Estate Hashtags More Successfully
Apart from the hashtag recommendations provided for the individual platforms as discussed earlier, the following are several key practices to utilize real estate hashtags.
Don’t Overuse Hashtags
First, the most common mistake when using real estate hashtags is using them incorrectly. Remember, hashtags must offer context to your posts in an article to allow them to be seen by a larger audience who are interested in reading the article. When you abuse them, your posts will be treated as spam, and you will have little or no success.
Try To Be Specific
While using generic real estate hashtags is a smart way to ensure your post gets seen by more people, specificity is necessary to reach the right prospects. In addition to location-specific hashtags, every unique thing about the property should be hashtag-ed to bring in potential buyers looking for that feature. This could be the pet policy, the type of decor in the case of a fix and flip, and many other things.
