The real estate market is much more competitive, and becoming only more so. The New York Times reports Real Estate continue to grow, while other industries have lagged in recent years. More than 156,000 entered the real estate industry in calendar years of 2021 and half year of 2020 — which is nearly sixty percent more than the two years that preceded them.
In today’s hyper-competitive market, real estate professionals must be creative to stay ahead of the current market. The only reason is that smart, intelligent home service marketing materials are an essential tool for success.
What are real estate marketing materials?
Marketing materials serve as real-world and digital representations of your brand, offering a look at what you have to offer (ideally, makes it to your target audience).
Second only to your time and emotional energy are your marketing materials. You can think of them as the vehicle that transports your personal brand to the world and They are the vehicle to deploy your personal brand unto the world.
Naturally, not all marketing materials are suitable for every real estate agent. So which are all worth the investment and which can you skip over? 20 of the best marketing materials for real estate agents
20 Best Real Estate Marketing Materials
1 Business cards is Best Real Estate Marketing Materials
For a long time, business cards have been an effective way to make that all-important first impression. They are a physical object of your brand and something that potential clients can hold in their hands, helping you stay top-of-mind.
Many real estate agents also like to place a few of their business cards on the lobbies or common areas in small businesses within your referral network. It is a perfect method to help drive your brand and give yourself exposure.
Your real estate business cards should always include your name and your contact information, obviously, as well any other relevant info that the state in which you practice requires. These will help you stand out and be consistent with your brand identity ( contain your brand logo). Besides, there are a few extra edges to consider :
- Recent Professional headshot Your photo can be a first impression of you – choose one that will show who you are while retaining your professionalism. You want to appear the way you really look, so wear something that would be typical of you if you were meeting a client (and maybe forego any new hairstyle attempts on that day)
- A well-chosen quote. You use quotes, so that they clearly understand your unique value proposition. Remember always to keep it professional but in a way that reflects you and your business. As ever, remain within your brand and personality but stay professional.
- A QR code. That’s a clever way to bring people directly into your website without them having to type in your URL.
2 Blog posts
Blogging is a great way to demonstrate your real estate industry knowledge and establish yourself as the go-to-market expert. They are incredible ways to build a library of content on your website and an awesome resource to include in email newsletters.
And of course, generating visibility through blog posts. You can compete with others on Google, and bring more traffic to your website by the top keywords optimization. you can easily surpass your competitors on Google organically if you start SEO optimizing all of the posts.
What Blog Posts Should You Be Writing? Before you do that though, make sure what you post is relevant to your audience. Below are some things you need to think about:
- Advice and pointers for purchasing or selling a house
- Trends in home design
- Market trends
- Local news and activities in the community
- Resources for people who want to purchase or sell
3 Listing presentations
While many marketing toolkits neglect the listing presentation, it can be an essential part of demonstrating your expertise and skill. In short, they are no-commitment marketing presentations to demonstrate exactly how you would market and sell their home. There are examples of all types, some agents even put together PowerPoint slides while others create a paper booklet for potential sellers to keep.
Your listing presentations need to be professional, on-brand and show sellers what you can do for them so that they look at your record when deciding who to use. They should include the following:
- A recommended list price
- Those statistics prove why you propose this price
- Advice on improvements, house fixes, or staging
- An outreach marketing strategy
- Listing Mock Up on Your Website
- How you would manage a negotiation or offer
4 Door hangers
One of the most underused tools is door hangers, so you should think quite well. Whether it be to promote a property you sell or just so your name gets out in the community. Door hangers have been used by real estate agents who go door-to-door in specific neighborhoods where they would love to list homes. Real Estate Marketing MaterialsThey are a staple of the industry for good reason, and that is they make you impossible to miss.
Of course, your door hangers should also be on-brand and properly reflect your business – same as any good real estate marketing materials.
5 YouTube videos
YouTube: The #1 Most Used Platform in America According to a recent survey conducted last year, most Americans use YouTube, and since it’s the best online business ideas under Google ownership–and connected to the entire suite of ubiquitous tools like Gmail and Google. Allowing their videos to occupy the top search engine results pages without having to spend on expensive paid advertising.
Real estate agents can employ YouTube in multiple ways to market their properties. House tours: YouTube is a superb platform for sharing visual experiences; you can post videos to showcase particular exteriors and attributes of one or more houses.
If you like, then use YouTube for brand building as well. If you can create videos of things that inspire you as a real estate agent, vlogs in the day in the life of a real estate agent, or inspirational messages showing clients why they should love to work with your content marketing could get out into more and more prospective buyers and potential referral partners.
6 Newsletters
Keep yourself engaged Posting content regularly is a brilliant way to increase your visibility, build your reputation in the industry and stay front of mind for those you already know.
Never underestimate the power of traditional print marketing when it comes to some best real estate agent’s marketing materials. Although some may argue that digital technology has ousted print media, there is still a place for it in the real estate landscape. Print newsletters can be wonderful to hand out at networking events or an open house, while email newsletters are extremely easy and cost-effective to send in mass. You have a lot of ideas to deal with from presenting some educational info for the new homebuyers to local guides and state-of-the-industry recaps.
7 Social media content
Having a powerful social media presence is arguably one of the best ways to gather buyers and sellers for your real estate business. It,s not only having a Facebook page, but also posting regularly to draw in new leads and increase your client base while building up the authority that comes with being a strong force in the industry.
Besides posting often, also reply back when people like or comment on your posts. This proves that you are new blood in their community, and they can ask for help if it is needed.
Here are some ideas on what to post about…
- Satisfied customer testimonials
- Announcements about events and open houses
- Updates listing which features premium selling points of the property
- Market trends
- Real Estate Industry Updates
- Use posts from your network as recommendations to highlight other nearby companies.
8 Facebook cover images
You might be spending a great deal of time and effort into creating awesome social media posts but chances are you may overlook one crucial element – your Facebook cover photo. This is the first image that most people will look at it when they view your Facebook page, and because its large —it draws a lot of attention.
This photo is larger than the photo shared via post or your profile image so choose a high-quality, clear-looking photo. So, double check that your cover photo is formatted correctly. Facebook has a certain size limit for cover photos, be sure to use it so that any important information you may put there is not deleted from the image.
For your cover photo, use images that reflect who you are and provide an inspirational quote to the real estate agent you are. Property you are selling, or an image that is a professional photo of yourself.
9 LinkedIn posts
We have already explained several very popular social media platforms but, LinkedIn is one of the popular and outstanding social media platforms. Don’t underestimate the business-oriented platform where more than 900 million people in over 200 countries go to spotlight their work and connect with other professionals, as well as find employers on LinkedIn. If you are focusing on building your referral network, then LinkedIn is one of the best services to use as it helps get more people in front of your name and perceive what kind o0f service provider you area. Additionally, its messaging tool gives probable clients campaigning after beholding your posts.
10 Window displays
Window displays are a great way to draw attention to your business and what you do. From advertising open houses to showcasing real estate listings, to presenting notifications about different services you provide- the application of these marketing signs can be immensely effective in getting your name out there and creating an authentic brand identity. They are also simply developed, and can be circulated in your regional business recommendation networking.
11 Real estate brochures
This is a great way to advertise your company and even display 5 or 10 properties at once. Additionally, a large group of agents will link up local businesses or distribute stacks of brochures and perhaps pass them out at open houses or other networking events. To stand out, your brochure must be approachable: make its photos attractive and make sure the design matches what’s going on throughout.
12 Open house flyers
In traditional real estate marketing, open house collateral is a must for agents. Business cards can be distributed wherever you go or to other businesses in your referral network, such as local companies, and get business cards to homeowners by mail. They have your information even if they aren’t interested in the property or just can’t make it to the open house and will be able to contact you now when ready.
The basics, such as the address, date and time will appear on your open house flier but be sure to also include any incentives you are tacking onto participating in the event like snacks or raffles.
13 Open house signs
Likewise, open house signs stand out and are a great way to grab the attention of potential buyers. You should strategically place them around the nearest city where your customer is most likely to be an ideal client.
Use branded text and coordinated graphics, colors etc in your marketing material where possible. There are tons of pre-made signs available if you just don’t have time to design your own. Regardless, leave your contact information prominently visible and make it easily legible at several feet away.
14 Engaging MLS listings
Unique marketing tools go a long way in attracting clients to your listings, and stand-out MLS listings should be one of the must haves on any real estate agents list. More so than simply taking some high-quality images and telling a story through your listing that caters to your target audience.
15 High-definition photos
Although we think it should go without saying, still… make sure you use excellent high-resolution photographs in all your real estate marketing. Post your best photos While it may be tempting to snap photos on your phone and post them immediately, don’t. (Unless, of course, you’re a professional photographer who already has a good idea of what real estate images should look like.)
Using a professional photographer for photography is ideal for most agents. Although some may struggle with the cost of such an investment, the client engagement and brand building that it will create is very likely to pay for itself.
16 Paid ads is another Best Real Estate Marketing Materials
When executed correctly, paid ads are an invaluable component of your marketing strategy that can bring premium traffic to your website. You can target audiences that fit your business, build brand awareness, and more. A word of caution: Many real estate professionals sink hours into learning the ins and outs of an advertising platform, only to see disappointing results. Creating ads that perform well and targeting them effectively isn’t easy, which means it often makes sense to work with someone who knows how everything fits together and what needs to be done.
17 SEO-optimized website
They say that in real estate, it all comes down to location — and the same is true with your SEO. You need to be in front of new prospects from your home market and SEO is what will get you there.
These are a few tips to get you in the high ranking of Google search results by doing SEO for your website:
- Do keyword research. For example, real estate keywords are the phrases that your prospective clients entering into a search engine. If you want to reach these potential clients, knowing that the following words and phrases will get a display of your ad in front of them is critical.
- Write and post great content regularly You should be churning out relevant, high-quality content that targets the right keywords — all to get your website at higher up in those search engine rankings It needs to add value as well, being informative and entertaining for your visitors.
- Mobile optimize your website. So, the site needs to be mobile-friendly as 60% of all searches on Google happen via a phone. It is also a high requirement because Google ranks the mobile version of your site.
18 Email marketing
The perfect real estate for email marketing is a relationship-based business, so email makes perfect sense. It keeps you top of mind, nurtures leads, gives you content to share and grows your network.
Make sure you segment your client list so you can control who receives which e-mails. For example, you don’t want to send them an email about selling their home if they just bought one or you might want to send them a new one with information about selling their home. Don’t want to email a purchase, or send a referral-based email to someone who hasn’t become a fully active client yet.
Here are some examples of what to write in your emails and what they might include:
- Announcements of new property listings
- Invitations to an open house
- Requests for referrals
- Opinion pieces on market trends
- Neighborhood guides
- Blog posts
- Testimonials or success stories
19 Postcards
Real estate mailers are one of the best real estate agent marketing materials ever. It can bring in new leads for your lead generation and keep it more exposure and sales. Better yet, they’re quick and easy to make and easier to mail.
20 Thank you cards
We often pay too much attention to first impressions and not enough to our last. Since the above few words can be a determining factor in whether or not they will work with you again I doubt that a real estate can actually say “thank you” to their customers. While a nice, warm email will suffice, sometimes an attractive real estate card wishing the best and saying thank you in your own words is even better – it also lingers in their minds because they can hold onto that physical property of the sentiment. You can deliver it to your clients or serve it as a small client appreciation gift.
Which real estate marketing materials are best for you
Not every marketing item is a natural fit for every real estate agent — that being said, you shouldn’t buy something that may not serve your bottom line as a larger goal in the world of real estate. To be more consistent with your focus, consider who you’re targeting and the time period in which they’re most engaged is relevant to creating marketing materials. More is always better, but less can be more with real estate marketing toolkits.
