The majority of real estate-specific customer relationship management tools (CRMs) can set a pretty penny, so I have explored the industry for free CRMs and share here what I have found for you….
Having viewed it all, and scoring everything below, I am showing you the best seven free real estate CRMs as follows (with one honorable mention) for those dime-pinchin’ agents among you who like ’em easy… and free! Even though the CRMs listed here are all great options, not all of them support the same amount of users, contacts, and functionalities. These are the factors you should consider when deciding which CRM is right for you and your business needs.
Top Picks for Best Free Real Estate CRM
CRM | Best For | No. of Users | Site |
| Best for CRM Software | Unlimited | |
| Best for Lead Generation | Unlimited | |
| Best for Project Management | 5 | |
| Best for Social Media | 10 | |
| Best Large Brokerages | Unlimited | |
| Best for Integrations | 3 | |
| Best for Nurturing Leads | 3 | |
| Best for Solo Agents | 15 |
1. HubSpot: Best for Lead Generation
Best for Lead Generation
Why I Chose HubSpot
HubSpot is one of the biggest names in the sales space for a reason, and is therefore the best free CRM for real estate. The free version of its CRM allows unlimited users, up to 1 million contacts and can all be managed from the company’s inegrated mobile app. The software does communication and lead gen and nurture very, very well and the means to talk to your contacts in many different ways. So in all, it is a nice platform to take up by the agents who have some experiences, and are looking forward to the scaling up of their business.
HubSpot’s Best Feature
HubSpot is the most free CRM there is for real estate, simply because you can custom just about every field, pipeline, and template. This kind of customization makes it feel like more of a real estate CRM, even though technically it isn’t. Could I just say, this feature is amazing, you can have up to 80 fields in a single contact profile. A lot of these fields are read-write. As you chat, email and talk with clients, the value in each of these fields changes.
Final Verdict: HubSpot
Designed for the most traditional and comprehensive free CRM on the market with extensive features. This CRM is the brainchild of a sales solutions company and includes some terrific free tools and upgrades for both lead gen and lead nurturing. HubSpot is not designed in a vacuum for the real estate industry, but with the right customizations, it can be molded into a flexible, efficient CRM that will grow with your business.
Alternative: Agents in search of a free CRM for bigger teams and brokerages should try Bitrix240.
2. ClickUp: Best for Project Management
Best for Project Management
Why I Chose ClickUp
ClickUpAnother powerful project management system on the market. Having said that, it does have a free CRM which is good. ClickUp might not be the conventional sales CRM powerhouse, but it can provide the right organization and communication tools that can still be a good, unorthodox choice. It is extremely adaptable and was designed to be user experience and process-first. You can also upgrade at any time for very competitive costs and get a lot of extra features.
ClickUp’s Best Feature
Why Agents Love Click Up :Probably the best feature of Click Up for agents is that it offers them a dashboard that comes with a real estate template already integrated into it. We took to this because they have really taken everything that agents need and constructed the template around them. There is still going to be a bit of customization/setup, but the template sets you up with a big head start.
- Attractive dashboard
- Mobile app
- New ChatSpot AI assistant
- Tons of integrations
- Unlimited users + 1M contacts
- Lead generation with customizable landing pages
- Limited tools for managing large teams
- Real estate customizations and template options on the platform are limited
- Not built for real estate specifically
Final Verdict: ClickUp
ClickUp FreeCRM with Real Estate Template which will help realtors to project on work rather than just transactions. ClickUp’s is the perfect CRM for you, if you focus on the user experience, love crisp and clean automation or if for you the extensive communication AND project management tools fire your imagination.
Alternative: If you need a straightforward CRM, evaluate HubSpot.
3. Agile CRM: Best for Social Media
Best for Social Media
Why I Chose Agile CRM
Similar to HubSpot, the free version of Agile CRM can be customized extremely well. That, however efficient, also requires a lot of time and effort to do, and this is not something every agent would like to go through. If you have the patience though, you’ll get a dashboard and an interface that is simply slick and modern, as well as being obviously built for those not really into tech. There are solid social integrations too, to help you connect all your social media accounts quickly yet effectively. For more features, upgrade to their ridiculously priced paid plans (less than $10 per month).
Agile CRM’s Best Feature
Easily one of the most impressive areas of Agile CRM is its social media integration. In the contact profile, using the dashboard add-on widgets, your can see your contacts social media stream from Facebook or Twitter. You can even comment directly on a lead’s post from the CRM.
Final Verdict: Agile CRM
Agile CRM has a lot to offer our real estate team in terms of its multitude of features, particularly those surrounding social media, and that makes it one of the best free real estate CRMs. But the thing that thrills us most – besides the basic product itself – is the update. There is plenty of utility in the free version, but the premium (less than $10 per month) makes a world of a difference. If you are outgrowing an existing CRM and are adding budget to expand, Agile CRM can be a good option.
Alternative: Users looking to soar with a free, ready-to-go real estate template from a CRM for Realtors need to search no further than ClickUp.
4 Bitrix24: Best Large Teams/Brokerages
Best Large Teams/Brokerages
Why I Chose Bitrix24:
Bitrix24 is a collaboration platform with a CRM readily adapted to real estate. Employs these advanced project management tools to keep a large team in-line and constantly moving forward. Bitrix24: Best for Large Teams and Brokerages That Rely on Internal Communication With the Free Plan, receive collaborative access for infinite users to nearly all workspace functionality, and manage an unlimited number of contacts across an unlimited number of deals. Really, it is probably the best free CRM plan on the planet.
Bitrix24’s Best Feature
The CRM on which Bitrix24 is built, and the internal team management platform, have the best compatibility, as you would expect. Most of the time, a team has to log into one system to communicate with a client, and do some heavy lifting in Excel or other spreadsheets to communicate with each other, but Bitrix24 changed it, as they overlap two biggest problems and changing the dynamics of interactions.
Final Verdict: Bitrix24
About Bitrix24: Bitrix24 is a behemoth in the free CRM game, offering a free plan that is less handcuffed than most and perfect for large teams and real estate brokerages. Offering unlimited users, contacts, and email marketing, this is a free CRM worth serious consideration from anyone in the market for one. The storage had limitations, and the learning curve on the system was high as well. There are also plenty of places Bitrix24 could improve, but its included analytics, reporting, project management tools, website builder, and built-in client call center make it nearly as full-featured as enterprise CRM tools costing thousands per month.
5. Zoho CRM: Best for Integrations
Best for Integrations
Why I Chose Zoho CRM
I had been closely watching Zoho for some time now, as this organisation has a great deal of dedicated small business users from diverse industries that made Zoho look like it would pass as a cult. Our top pick among CRM integrations is Zoho, which has a free CRM great to use because of its amazing features. Simple, easy-to-use, intuitive interface (especially compared to many deeply customizable tools), with the ability to move contacts through the sales pipeline. However there is a wide range of automations available, and it has one of my favorite mobile apps. The free plan itself is pretty great, but the integrations make it a versatile, powerful, customisable app.
Zoho CRM’s Best Feature
ZohoOne of the best things about CRM is that it offers a wide variety of functions,adding all lead capture strategy is integral for your CRM Results are shown in the Zoho CRM, which captures all of the meaningful contact data in the background from forms on social media, an agent’s website, and automated emails. From there, contacts automatically fill the CRM and slide into lead nurturing automations with streamlined workflow rules.
Final Verdict: Zoho CRM
Zoho is amazing and is a great deal. The free plan provides a basic, easy-to-use CRM for 3 users which is great for newcomers, individual agents and those in need of a mobile-friendly CRM. However, Zoho is top if agents leverage the high-level of customization from integrations. These are not subtle — they transform a mee-eh sales tool into an essential piece of kit in an agent’s arsenal.
Alternative: If you would like something different — Zoho is not the tool for you but you are still looking for a simple and intuitive CRM solution that you can start using and earning from already the first day exchangebay It has similar user-friendly user experience (UX) so you won’t have a hard time shifting to this tool, but they also provide some new features that could be a good fit and make it even better.
6. Freshsales: Best for Nurturing Leads
Best for Nurturing Leads
Why I Chose Freshsales
Well, we are happy to announce that Freshworks has relaunched their free CRM package. FreshSales lets you manage an unlimited number of contacts while creating workflows to keep in constant contact with your customers, no matter where they are in the sales process, and it comes with a chatbot that helps you communicate with the leads that appear. Although not built for the real estate industry, FreshSales is a customizable platform for solo agents who focus their efforts primarily on lead nurturing.
Freshsales’ Best Feature
The intent-driven artificial intelligence (AI) chat from Freshsales is my most favourite feature available in a free CRM. A chatbot educates leads through canned answers from it’s FAQ, using your custom “voice.” This is one such Chatbot which will act as your inside sales agent and help you in conversion for a better rate.
Final Verdict: Freshsales
With a robust integration capability, saved for premium add-ons or upgrades to the Freshsales plan, the CRM users are capable of expanding in their business journey. However, that is not to say the cost-free variant is not very powerful, efficient, or marketable in Freshsales CRM.
Alternative: If ease of use is a high priority for you and your business requires more than three seats, you may find Freshsales one of the best free CRM tools to suit your needs. Instead, check out ExchangeBay here.
7. Engage Bay: Best for Solo Agents
Best for Solo Agents
Why I Chose ExchangeBay
EngageBay is one of the fastest-growing CRMs in the industry today. Here are a few things that we admire: friendly and minimalist user interface, straight forward tools, and a bunch of integrations that you can tweak to your heart’s content. With it, you can manage yourcontacts, nurture your leads, manage deals and tasks all in one place. Additionally, it is backed by some amazing customer support – probably the best on our list. For solo agents, when it comes to paid tiers, you can check out EngageBay, which range between $15 and $100 per month but still provides a well-featured all rounder.
ExchangeBay’s Best Feature
The automation level is what we appreciate most This is a fantastic service for agents who would like to improve their email marketing. You can send over 1,000 emails, create a series of emails also known as an email drip campaign and select one of many of the pre-made templates they provide. The free version also provides you with newsletters and auto-responders, landing pages, and lead grabbers, so EngageBay ends up not only tracking your leads but also boosting them.
Final Verdict: ExchangeBay
We think EngageBay is a HubSpot beater well-suited to solo agents in search of a system that would get the job done without costing the earth. Smart, effective, and packed with marketing assets. All email marketers who automate a lot will appreciate all of these agents. The free version is more than full and we see this as a very powerful CRM tool. At the very least, it should be worth trying because of its excellent customer support.
How I can Chose the Best Free CRMs
Our team of licensed real estate professionals, our research and data geeks, and passionate writers and editors grade each CRM on a weighted rubric. After researching the best free real estate software and dozens of CRM companies that differ on several key factors, we measured the most important factors for individual agents and brokers to come up with our top seven recommendations. We have considered these criteria in our assessment.
Pricing 30%
We examined whether free CRM is really free, and is it long lasting free. We also took into account the free version of the product, which is relevant for users in terms of the number of them.
Features 20%
I compared features between companies: contacts, interface, UX, website integration, landing pages, SMS, templates provided, social media integration and if it has an app or not.
Advanced Features 20%
I looked for the following additional features: listing management, reporting customization, integrations, collaboration with your team, storage and management of documents, a deal pipeline, and lead scoring, as well as other artificial intelligence (AI) features if applicable.
Ease of Use 10%
First, I thought about the technological competences necessary to go live with the CRM and what is necessary to run and maintain it.
Help & Support 5%
Customer Support: What is available? Particularly whether phone support is available, email and/or live chat, and if the customer service hours are 24/7.
Customer Reviews 5%
After I have a reasonable understanding and experience myself, I first read the reviews of the software of others, to see if the general experience and pitfalls correspond to my trial run.
Expert Score 10%
In this section, I am giving bonus points based on my experience and expertise for standout features or anything that may be especially important that does not fit within any of the other categories above.
Bringing It All Together
If you are hitting the ceiling of what you can keep straight in your head with names and addresses and you want to have a more automated way to communicate and manage contacts to increase your bottom line, then you need a CRM. If you want a decent one, you could Get a Good One for Free. When it comes to free real estate CRMs, of those we reviewed, our best recommendation for what is out there is HubSpot, and thus where you should start, offering the best features and setup processes, and overall best value.
Do you use any of these best free CRMS for real estate, or another favorite that is not listed? Have Something To Add? Leave A Comment;
